LupoMAX®
LupoMAX® is a highly concentrated hop pellet designed to increase hop expression while reducing process loss. Cold-processed to protect delicate aroma compounds, it delivers cleaner, more vibrant flavors in every batch, with less vegetative matter and more concentrated lupulin than traditional T90 pellets.
Higher concentration, higher impact
Highly concentrated hop pellets optimized for flavor impact and minimal process loss
Developed using the Sensory Plus™ engineering approach and Haas’ advanced pelletizing technology, LupoMAX® supports consistent, reliable flavor performance whether you’re scaling a flagship IPA or producing smaller releases.
DESIGNED TO INCREASE HOP EXPRESSION
What is LupoMAX®?
LupoMAX® provides concentrated lupulin with significantly reduced vegetative matter, delivering up to 50% greater flavor intensity per pound compared to traditional T90 pellets. This supports higher yields, lower hop material requirements, and increased sellable volume, without compromising quality.
Confidence through consistency
LupoMAX® is produced using Sensory Plus™, pairing sensory evaluation with analytical controls to support true-to-type flavor and aroma performance across crop years and lots.
Designed for standardization and optimization
Ideal for whirlpool and dry hop use, LupoMAX® is designed for predictable performance and practical standardization. Using less hop material can also reduce shipping, storage, and handling demands while improving efficiency.
Concentrated lupulin delivers maximized flavor and aroma intensity with less vegetative matter.
Crafted with Sensory Plus™ selected lots for true-to-type consistency year after year.
Use up to 70% of T90 dosing for more beer and lower loss.
THE TECHNOLOGY BEHIND
Sensory Plus™
A disciplined approach to hop selection and product performance—built for brewer confidence Sensory Plus™ is a process for translating each year’s harvest into hop products that remain true-to-type and reliable in beer. It combines trained sensory evaluation with analytical verification and brewing validation to reduce input variability and support consistent flavor outcomes. For brewers, Sensory Plus is a practical advantage: fewer surprises from lot-to-lot changes, more confidence in hop selection, and products that perform predictably across formats and crop years. Whether you’re protecting a core brand profile or building new recipes efficiently, Sensory Plus helps create a more dependable starting point for brewing decisions.Sensory Plus is used to develop and select lots for Haas hop products, including the Lupo Series™ so you can focus on beer character and process execution, not managing variability.
Now Available
LupoMAX® Varieties
LupoMAX® comes in many different hops varieties.
LupoMAX®
“What I love about these new European varieties is how they give you a whole new world of flavor and aroma to play with. Whoever thought it would be possible to produce a big punchy dry hop flavor with varieties such as Callista or Huell Melon! They are so reliable as well. By using LupoMAX® pellets, our recipes become almost ‘fool proof,’ because its Sensory Plus™ process ensures pellet consistency and reliability.”
Dr. Christina Schönberger
Product and Education Expert
BarthHaas
Downloads
If you are interested in Technical Data Sheets or Safety Data Sheets please use our download section.
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Ready to start brewing?
Contact us for more information about LupoMAX® or to order a sample for optimized hop flavor.
