LUPOMAX®

LUPOMAX®

Big, highly consistent flavor from our high-quality enriched hop pellets.

Optimized and standardized for consistent flavor

With the intense LUPOMAX® flavors and aromas, you can now late- and dry-hop with our new range of EU varieties to create bold and exciting beers.

What is
LupoMAX®?

LUPOMAX® is a highly consistent, concentrated lupulin pellet designed to deliver optimized hop flavor. Standardization of its lupulin content delivers true-to-type hop flavor and reliable brewing performance.

SENSORY-BASED SELECTION AND PRODUCTION PROCESS

LUPOMAX® Benefits

ADVANCED HOP PELLETS
Optimized for hop flavor

Advanced hop pellets optimized for hop flavor. Designed by HAAS® and BarthHaas, LUPOMAX® is created to deliver optimized hop flavor. By reducing the vegetative matter, this pellet provides cleaner, more intense hop flavor without the undesirable grassy, astringent flavors.

SENSORY PLUS™ PROCESS
Consistent true-to-type hop flavors

Our professionally trained sensory team, using our Sensory Plus™ process, assures each batch of hops used to make LUPOMAX® pellets delivers consistent, true-to-type hop flavors, year after year. Sensory Plus™ is sensory-based hop selection coupled with advanced technical analysis and our proprietary production process.

RELIABLE BREWING PERFORMANCE
Brew after brew

Experimenting is fun, but reliability matters. We get it – there are only so many hours in a brew day, so why waste time reworking a perfect recipe just because of inconsistent product? That’s why HAAS® and BarthHaas developed LUPOMAX® – designed with targeted specifications so that you can have reliable brewing performance, every time.

SENSORY PLUS™ PROCESS
Delivers consistency and true-to-type hop flavors

Our professionally trained sensory team, using our Sensory Plus™ process, assures each batch of hops used to make LUPOMAX® pellets delivers consistent, true-to-type hop flavors, year after year. Sensory Plus™ is sensory-based hop selection coupled with advanced technical analysis and our proprietary production process.

LUPOMAX® Varieties

Now available

LUPOMAX® comes in many different hops varieties. You can decide between a European harvest or US hops.

CONSISTENT LUPULIN CONCENTRATION FOR OPTIMIZED HOP FLAVOR:

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LUPOMAX® - Consistent lupulin concentration for optimized hop flavor from John I. Haas, Inc.

“What I love about these new European varieties is how they give you a whole new world of flavor and aroma to play with. Whoever thought it would be possible to produce a big punchy dry hop flavor with varieties such as Callista or Huell Melon! They are so reliable as well. By using LUPOMAX® pellets, my recipes become almost ‘fool proof,’ because its Sensory Plus™ process ensures pellet consistency and reliability.”

 

Dr. Christina Schönberger

Head of Innovation and Education
BarthHaas®

request sample now

Ready to start brewing?

Contact us for more information about LUPOMAX® or to order a sample for optimized hop flavor.

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